Avalanches create some of the deadliest and awe-inspiring events one can imagine. In a matter of seconds, snow travels hundreds of feet per second, hurdling down mountain hills and submerging everything in its path.
Swiss photographer Yann Gross decided to photograph the abstract beauty one may find in an avalanche. Embarking on a project that took over five years to photograph, Yann experienced various man-made avalanches to get the perfect shots.
Implications - Yann Gross has said of his photography series that "[...] the very ability to abstract something so powerful and so big as an avalanche seems a kind of human triumph in itself."
Yann's ability to capture once in a lifetime moments proves that he will go to extremes to get the right shot.
Natural Disaster Photography
Yann Gross Takes Us into the Intensity of an Avalanche
Trend Themes
1. Natural Disaster Tourism - Yann Gross's captivating natural disaster photography could inspire a trend in adventure tourism to witness the beauty and power of natural disasters.
2. Environmental Awareness - Yann Gross's abstract approach to natural disasters could influence a trend in using art to raise awareness on the impact of climate change.
3. Extreme Sports Advertising - Yann Gross's visually stunning photography of man-made avalanches could be used in advertising campaigns for extreme sports companies.
Industry Implications
1. Photography - Yann Gross's unique and awe-inspiring photography of natural disasters creates new opportunities for photographers to capture the power and beauty of natural events.
2. Tourism - Yann Gross's captivating photography of natural disasters could inspire changes in the tourism industry to promote adventure tourism to disaster-prone locations.
3. Art - Yann Gross's abstract approach to capturing natural disasters creates new opportunities for artists to use their work as a way of raising awareness about climate change.