Personal care brand Native is launching a new category - Deodorant & Body Spray - starting Tuesday, December 13th. Everything you love about their aluminum-free and paraben-free stick deodorants is sublimated (solid becoming vapor) into an ozone-friendly natural propellant spray.
The new Native body sprays are just as easy to use and apply as their traditional stick deodorants. The sprays will leave your skin feeling soft and lightly scented all day long after one application. The collection will be available for $14 each in 6 best-selling scents; Coconut & Vanilla, Cucumber & Mint, Eucalyptus & Mint, Lilac & White Tea, Sea Salt & Cedar, and Sweet Peach & Nectar. All fragrances are naturally scented, and the new sprays are vegan, cruelty-free, and use natural essential oils in place of synthetic fragrances.
Free-From Deodorant Sprays
Native’s New Deodorant & Body Spray Will Leave You Stain-Free
Trend Themes
1. Natural Personal Care - The rise of natural personal care products like Native’s new Deodorant & Body Spray caters to consumers who prioritize healthier alternatives to traditional personal care.
2. Free-from Products - The demand for free-from products, like Native’s aluminum-free and paraben-free Deodorant & Body Spray, presents a disruptive innovation opportunity for brands looking to cater to health-conscious consumers.
3. Environmental Sustainability - The use of natural propellant in Native’s new Deodorant & Body Spray highlights growing industry efforts towards environmental sustainability, offering a chance for innovative solutions to this issue.
Industry Implications
1. Personal Care - Native’s new Deodorant & Body Spray offers a disruptive innovation opportunity for the personal care industry to create healthier, free-from products with sustainable packaging and better fragrances.
2. Natural Products - The trend towards natural personal care products, like Native’s Deodorant & Body Spray, is leading to a shift in the natural products industry towards more sustainable and healthier options.
3. Environmental Sustainability - As companies like Native prioritize environmental sustainability, the personal care industry can follow suit by innovating new ways to reduce environmental impact in their packaging, production and product formulation.