As New York Fashion Week kicks into high gear, new looks from the Native Son Fall/Winter 2012 Collection have surfaced on the web. The rugged collection is the first of a multi-season collaboration with Raleigh Denim.
The presentation of the Native Son Fall/Winter 2012 Collection at New York Fashion Week showcases beautifully crafted menswear looks that reflect American values and culture. The line features a nice selection of well-cut jackets, fitted shirts and tapered trousers. Materials like cotton and wool are predominant throughout the collection, as Native Son attempts to pay homage to classic manufacturing techniques used in the 19th century. While the line features mostly neutral shades of black and gray, there are some nice brown leather pieces to round out the collection.
Monochromatic Menswear Shoots
The Native Son Fall/Winter 2012 Collection Premieres at NYFW
Trend Themes
1. Monochromatic Menswear - Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics that achieve the same monochromatic effect.
2. Crafted Menswear Looks - Disruptive innovation opportunity: Integrate smart technology into menswear designs, creating functional and stylish garments.
3. Classic Manufacturing Techniques - Disruptive innovation opportunity: Combine traditional craftsmanship with 3D printing technology to create unique and customizable menswear pieces.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Use artificial intelligence and machine learning to create personalized shopping experiences for customers.
2. Textiles - Disruptive innovation opportunity: Develop bio-based fabrics that are sustainable, biodegradable, and offer the same level of comfort and quality as conventional fabrics.
3. Technology - Disruptive innovation opportunity: Explore the use of virtual reality and augmented reality technologies to allow customers to virtually try on clothing and accessories.