ZINC Apartments in Cambridge, Massachusetts, is celebrating National Rum Day 2016 with a pop-up tasting. With a growing demand for craft spirits and cocktails, this event gives consumers a way to sample rum from Boston's finest distilleries.
The pop-up rum bar will take place on Tuesday, August 16th, which is the same date as National Rum Day 2016. The event will take place on ZINC's stunning outdoor terrace, which offers spectacular views of the Boston skyline. While taking in the sights, guests will be able to sample signature cocktails prepared by local distilleries such as Privateer Rum, GrandTen Distilling and Short Path Distillery. Guests will also be treated to complimentary bar snacks while they enjoy their craft cocktails.
The event gives consumers a fun way to celebrate National Rum Day, while also sampling the work of local distilleries.
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
Trend Themes
1. Craft Spirits and Cocktails - Craft spirits and cocktails are an emerging trend that offers opportunities for local distilleries to gain exposure and for consumers to try new and unique drinks.
2. Pop-up Bars and Events - Pop-up bars and events are a trend that provides a unique and creative way for businesses to showcase their products and for consumers to experience something new.
3. Local and Sustainable Sourcing - Local and sustainable sourcing is a trend that promotes transparency and environmentally responsible practices in the production of spirits and cocktails.
Industry Implications
1. Hospitality - The hospitality industry can benefit from incorporating pop-up events and showcasing local craft spirits and cocktails to attract customers and increase revenue.
2. Food and Beverage - The food and beverage industry can benefit from the trend of local and sustainable sourcing to promote transparency, environmental responsibility and health.
3. Event Planning - Event planning industry can seize the opportunities presented by pop-up bars and events to provide creative and memorable experiences to their clients.