In honor of summer and National Drive-In Movie Day, Coca-Cola is inviting Americans to celebrate the summer with the launch of its new poetic packaging designed to evoke "all the feels" of summer. The brand will be at the country’s oldest drive-in theater, Shankweiler's Drive-In Theater (located in Orefield, PA) to create an unforgettable movie experience.
On June 5th and 6th, Coca-Cola will be providing films, free popcorn, and tons of 20oz Coca-Cola bottles featuring its new packaging. In addition, the brand is supporting local restaurants as they recover from the pandemic by treating fans to "their first Coke of the summer." Customers can sign up to receive one of hundreds of thousands of free Cokes, perfect for pairing with your favorite local takeout food menu item.
To take part in the new campaign, fans can sign up online to receive a free code via email that can be redeemed at local restaurants.
Branded Drive-In Initiatives
Coca-Cola Celebrates National Drive-In Movie Day
Trend Themes
1. Drive-in Movie Experiences - Brands can capitalize on the nostalgia of drive-in movie experiences and create unique and memorable events for customers.
2. Poetic Branding - Using poetic and emotional branding can help brands connect with customers on a deeper level and evoke positive feelings.
3. Supporting Local Restaurants - Supporting local restaurants in campaigns can help boost their business and create positive associations with a brand's name.
Industry Implications
1. Beverage Industry - Beverage companies can create unique packaging designs and branded experiences to stand out and engage customers.
2. Entertainment Industry - Entertainment companies can create new and innovative ways to enjoy movies and capitalize on the nostalgia of drive-in theaters.
3. Restaurant Industry - Restaurants can partner with brands to create promotions and attract new customers who are looking for a unique dining experience.