As part of its Retail Branded Partnerships, Starbucks recently teamed up with the Missouri-based business Natalie's Cakes & More to add some of the bakery's goods to local Starbucks stores. With the opportunity to introduce new products across Starbucks stores nation-wide, the program helps to introduce small business to a greater number of customers.
The partnership between Starbucks and Natalie's Cakes & More involves selling the bakery's signature caramel cake at more than 30 Starbucks stores in the St. Louis area. The cake was developed by bakery founder Natalie DuBose who used her father's original caramel and chocolate cake recipe for inspiration.
To further demonstrate its investment in local businesses, Starbucks is also selling the caramel cake at the first Starbucks store in Ferguson, which is the home of Natalie's Cakes & More. As DuBose explains, "The new Starbucks store is a wonderful symbol that the community is worth investing in."
Coffee Shop Caramel Cakes
Starbucks Teamed Up with Natalie's Cakes & More to Offer New Baked Goods
Trend Themes
1. Retail Branded Partnership - Starbucks' Retail Branded Partnership program offers opportunities for small businesses to introduce their products to a larger market through collaborations.
2. Local Business Investment - Starbucks' inclusion of Natalie's Cakes & More's signature caramel cake in their store displays their investment in small, local businesses.
3. Signature Product Collaborations - Starbucks' collaboration with Natalie's Cakes & More to sell their signature caramel cake in-store offers opportunities for unique and exclusive product offerings.
Industry Implications
1. Coffee Industry - The collaboration between Starbucks and Natalie's Cakes & More offers innovative opportunities for partnerships and product collaborations within the coffee industry.
2. Bakery Industry - The inclusion of Natalie's Cakes & More baked goods in Starbucks stores showcases opportunities for smaller bakeries to partner with larger establishments for reaching a larger customer base.
3. Small Business Sector - Starbucks' Retail Branded Partnership program and collaboration with Natalie's Cakes & More highlights opportunities for support and amplification of small businesses within the sector.