The Nasty Gal June 2012 lookbook is all about keeping the summer sizzling with hot looks while maintaining their cool-kid-on-the-block vibe. Model Chloe Lecareaux perfectly embodies the Nasty Gal vixen with her smoky cat-eye makeup and baring skin that glistens with sweat in this steamy photoshoot. The lookbook includes a sexy take on full-piece bathing suits, which feature details like plunging necklines and graphic lion prints, and are sure to be the center of attention at any pool party.
The collection is full of summer necessities such as cut-off denim shorts, distressed jackets and cool baseball caps, all with fun designs such as leopard prints and even a winking smiley-face. The colorful prints, studs and detailing in every piece are sure to make this one hot summer.
Summer Sweat Photography
The Nasty Gal June 2012 LookBook Plunges into the Heat
Trend Themes
1. Summer Fashion Trends - Disruptive innovation opportunity: Develop innovative, sweat-resistant fabrics and cooling technologies for summer clothing.
2. Statement Swimwear - Disruptive innovation opportunity: Create unique, attention-grabbing designs for swimwear, like graphic prints and plunging necklines.
3. Casual Street Style - Disruptive innovation opportunity: Design trendy, cool clothing items with playful designs, such as distressed jackets and winking smiley-face patterns.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Integrate new materials and technologies into summer clothing items to offer enhanced comfort and style.
2. Swimwear - Disruptive innovation opportunity: Incorporate bold and unconventional designs into swimwear to cater to the demands of fashion-forward consumers.
3. Streetwear - Disruptive innovation opportunity: Combine casual street style with unique and eye-catching details to create fashion-forward, urban clothing.