Glamorously Urban Lookbooks

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The Nasty Gal August 2012 Catalog Stars a Carefree Anja Konstantinova

The Nasty Gal August 2012 lookbook is glamorously urban. Although model Anja Konstantinova is captured roaming around a desert-like setting on a pitstop from what appears to be an epic road trip, she is dressed for the city. But her outfits aren't just any city outfits. Instead, there are luxe details from leopard fur coats and golden full-length skirts that give them an elegant edge.

Shot by photographer Paul Trapani, the Nasty Gal August 2012 catalog has a carefree look that is a great attitude to adopt for the fall season. The Australian beauty was styled by Ashley Glorioso in a wardrobe of transitional outfits that will bring summer-loving girls into fall without any hiccups. The looks were perfected with tousled blonde locks and dark eyes.
Trend Themes
1. Urban Glam Looks - Opportunities for disruptively innovative designers to create urban-inspired glam outfits with luxe details for women transitioning from summer to fall fashion.
2. Hybrid Nature-based Lookbooks - Opportunities to create hybrid nature-inspired photography for urban-based lookbooks, that complement with classier outfits.
3. Carefree Attitude Fashion - Opportunities for designers to create comfort-wear fashion infused with bold and carefree attitudes, that are perfect for seasonal transitions.
Industry Implications
1. Fashion Industry - The fashion industry can use this trend as inspiration to design new high-end urban wear geared towards the carefree city-goer transitioning from summer to fall.
2. Photography Industry - The photography industry can create hybrid nature-inspired urban lookbooks for fashion retailers.
3. Cosmetics Industry - The cosmetics industry can leverage this trend to create bold, eye-catching, and dark makeup looks that complement the outfits of those who have adopted this carefree attitude.

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