Hardee’s appears to be the latest QSR brand jumping aboard the Nashville hot chicken train with the launch of its new Nashville Hot Tender Chicken Wraps.
The new Nashville Hot Tender Chicken Wraps are currently a test item that's only available from select locations across Florida, Maryland, and Pennsylvania. Each wrap consists of premium, all-white meat chicken tenders that have been hand-dipped in buttermilk and then lightly breaded and fried. The chicken tenders are also paired with shredded cheddar cheese, shredded lettuce, and Nashville Hot Seasoning, all wrapped up in a warm flour tortilla.
The new Nashville Hot Tender Chicken Wraps will join the brand's existing lineup of tender chicken wraps, which includes the Ranch Tender Wraps, BBQ Tender Wraps, Honey Mustard Tender Wraps, and Creamy Buffalo Tender Wraps.
Spicy Chicken Tender Wraps
Hardee's is Testing New Nashville Hot Tender Chicken Wraps
Trend Themes
1. Nashville Hot Chicken Trend - Capitalizing on the growing popularity of Nashville hot chicken, Hardee's is testing new Nashville Hot Tender Chicken Wraps as a spicy and flavorful menu option.
2. Premium Chicken Wraps - Hardee's expansion of their tender chicken wraps lineup with the addition of Nashville Hot Tender Chicken Wraps offers customers a wider variety of premium chicken wrap choices.
3. Buttermilk-dipped Chicken - Hardee's use of buttermilk-dipped and lightly breaded chicken tenders in the Nashville Hot Tender Chicken Wraps adds a unique and tasty twist to their menu offerings.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands like Hardee's can leverage the Nashville Hot Chicken trend to attract customers and increase sales by offering innovative and spicy menu options.
2. Food and Beverage - The introduction of Nashville Hot Tender Chicken Wraps by Hardee's creates opportunities for the food and beverage industry to capitalize on the growing demand for spicy and flavor-packed chicken options.
3. Fast Food - With the launch of Nashville Hot Tender Chicken Wraps, fast food chains can enhance their menu offerings and cater to consumer preferences for unique and indulgent flavors.