The boldly titled tea towels from Nashprint are not only great for the modern interior design enthusiast, they also provide substantial benefits to the growth and development of the work force in southern India.
In association with Bishopston Trading Company, Nashprint provides employment to the residents of the small village K.V.Kuppam, India. These fair trade towels are designed by Laura Nash and are inspired by today's modernism movement. Each towel has a white base with a number of multi-colored shapes which are intricately spaced throughout the thin cotton towels. From primary colors to rich seasonal shades, these fair trade tea towels help bridge the gap between European consumerism and the social aspect of job creation. The hand-printed feature of the cloths are the most potent attribute.
Contact Information
Nashprint website
Nashprint Pinterest
Geometric Fair Trade Towels
Nashprint Creates Tea Towels to Provide Employment in Southern India
Trend Themes
1. Fair Trade Textiles - The trend of fair trade textiles creates opportunities for textile companies to source materials and labor ethically and sustainably.
2. Sustainable Design - The trend of sustainable design encourages businesses to create environmentally-friendly products and packaging to reduce waste and their carbon footprint.
3. Community Development - The trend of community development involves supporting and empowering communities like K.V.Kuppam, India by providing employment opportunities and fair wages.
Industry Implications
1. Textiles - The textile industry can implement fair trade practices and sustainable design to create products that benefit both the environment and communities in need.
2. Home Decor - The home decor industry can introduce fair trade textiles like Nashprint's tea towels as a way to bring socially and environmentally responsible design to consumers.
3. Social Entrepreneurship - The field of social entrepreneurship can create businesses that not only aim to make a profit, but also empower communities through fair trade practices and community development programs.