Pringles Japan continues to grow its Passport Flavors series with its brand new NAPOLI Cheese Pizza flavor. This time, the brand travels to Italy, bringing cheesy palettes to the stacked potato chips. The new option blends together notes of four different types of cheese. This includes ricotta, parmesan, mozzarella, and cheddar.
These cheeses are mixed together with a blend of herbs to allow the notes to pop. The Pringles can is designed in a playful way that celebrates Italy. The color palette is reminiscent of the Italian flag, which is also the background to the silhouette of the iconic Leaning Tower of Pisa. The new cheese option is set to drop officially on May 24th.
Cheese Pizza-Flavored Stacked Chips
NAPOLI Cheese Pizza is the Latest Pringles Japan Flavor
Trend Themes
1. Passport Flavors Series - Pringles Japan's Passport Flavors series which introduces global flavors to Japan presents a disruption in the traditional chips market by targeting curious, adventurous taste buds who crave unique flavors that are difficult to find in Japan.
2. Cheese-flavored Chips - The new NAPOLI Cheese Pizza-flavored Pringles presents an opportunity for innovation in the snacks market by introducing a unique combination of ricotta, parmesan, mozzarella, and cheddar cheese flavors in a single chip, providing consumers with a distinct flavor not found in traditional chips.
3. Playful Packaging - The playful packaging design of the NAPOLI Cheese Pizza-flavored Pringles can provides innovation opportunities for brands to create interactive experiences between the consumers and their food packaging, which enables companies to extend their marketing reach beyond traditional channels.
Industry Implications
1. Snacks - The snacks industry presents an opportunity for innovators to create unique flavors and tastes that cater to the changing consumer preferences and the enthusiasm for experiencing new flavors, as demonstrated by Pringles Japan's Passport Flavors series.
2. Food Packaging - The food packaging industry presents an opportunity for innovation by creating interactive packaging design that tells a story and engages consumers in unique ways, as demonstrated by Pringles Japan's NAPOLI Cheese Pizza-flavored Pringles can design.
3. Cheese Products - The Cheese Product industry presents an opportunity for innovators to experiment with different types of cheese and to create unique, tantalizing flavors that appeal to adventurous consumers, as demonstrated by Pringles Japan's NAPOLI Cheese Pizza.