Levi's is partnering with tennis star Naomi Osaka in a thoughtfully produced upcycled denim line. The new Levi's x Naomi Osaka line will be made from vintage upcycled Levi's denim and will draw inspiration from Osaka's Japanese heritage. The line features two styles of denim shorts, a trucker jacket bustier, and a denim kimono.
The bustier is made by reworking trucker jackets into traditional corset shapes completed with a lace-up back. The line is sustainable and is deeply personal. Osaka's denim kimono design is reminiscent of her love of wearing kimonos as a kid. The line has equally helped Naomi Osaka reclaim her right to be a 'normal' person - and not a superhuman athlete.
This is Levi's second time collaborating with Osaka, who they see as a "powerful young voice."
Purposefully Repurposed Fashion
Levi's Partners with Naomi Osaka in a Deeply Personal Fashion Line
Trend Themes
1. Upcycled Fashion - There is a growing trend towards sustainable fashion as consumers demand eco-friendly clothing options.
2. Personalized Fashion - Consumers are seeking fashionable clothing options that allow them to express their individuality and personal style.
3. Athlete-collaborated Fashion - There is a trend of athletes collaborating with fashion brands to create unique and trendy clothing collections.
Industry Implications
1. Fashion and Apparel - The fashion industry can explore sustainable practices and collaborate with individuals from different fields to create unique and eco-friendly clothing lines.
2. Sports and Athletics - Athletes can collaborate with fashion brands to create personalized clothing lines that reflect their individual style and resonate with their fan base.
3. Sustainable Manufacturing - Manufacturers and designers can explore the use of upcycled and sustainable materials in their production processes, catering to the growing trend towards eco-friendly and sustainable fashion.