In January, Baskin-Robbins launches a new flavor named after the picturesque city on the eastern shore of Vancouver Island: Nanaimo Bar. Granola pieces, French custard-flavored ice cream, and gooey ganache ribbons give this new flavor a distinctive taste that can be enjoyed as a cone, cup, milkshake, or sundae. It will be available at all 107 Baskin-Robbins shops across the country.
"We’ve been working on this special flavor for quite some time," says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. "Perhaps it’s felt long because I’ve been waiting desperately to sink my teeth into it. Now that I have, I can tell you it was worth the wait and effort. I can’t think of a better flavor with which to start 2022."
Coconut-Infused Ice Creams
Baskin-Robbins Debuts 'Nanaimo Bar' as its January Flavor of the Month
Trend Themes
1. Coconut-based Ice Creams - The popularity of coconut as a dairy-free alternative presents an opportunity for ice cream companies to expand their product lines and cater to more dietary needs.
2. Specialty Flavors of the Month - Introducing limited-time or seasonal flavors can create a sense of urgency and excitement among customers, which can lead to increased sales and brand loyalty.
3. Alternative Dessert Options - As consumers become more health-conscious, offering healthier dessert options such as vegan or gluten-free ice cream can attract a wider range of customers and potentially boost sales.
Industry Implications
1. Ice Cream Industry - The ice cream industry can capitalize on the popularity of specialty flavors and alternative ingredients to attract more customers and keep up with evolving consumer tastes.
2. Dairy-free Food Industry - The growing demand for dairy-free alternatives presents an opportunity for companies to create and market innovative and delicious products, such as coconut-based ice creams.
3. Specialty Food Industry - The popularity of limited-time flavors and unique dessert options can benefit companies in the specialty food industry, as consumers continue to seek out new and exciting products.