Lush is known for its handmade goods and the latest to join its roster of eco-friendly products is the Naked Mascara. This is a newly defined cosmetic product that is free of any packaging and is only made up of a cylindrical form of eye makeup, which has been solidified. This is activated with a wet mascara wand and the entire product is made from vegan-friendly materials.
The mascara is offered in four shade options -- all of which are named after themes of nature. This includes Orca, which is black, Earth, which is brown, Reef, which is a coral tone, and Ocean, which is aptly named after the blue option. The Naked Mascara is made from butter and waxes that are soft and delicate on the lashes, offering a slight tint and lift.
Package-Free Redefined Mascaras
Lush Presents the Eco-Friendly Handmade Naked Mascara
Trend Themes
1. Package-free Cosmetics - The cosmetic industry is redefining packaging with products like Lush's Naked Mascara that eliminates traditional packaging and offers eco-friendly alternatives.
2. Handmade Beauty Products - The trend of handmade goods continues with Lush's Naked Mascara, showcasing the demand for unique and personalized beauty products.
3. Vegan-friendly Cosmetics - Consumers are increasingly seeking vegan-friendly options in cosmetics, like Lush's Naked Mascara made from vegan materials, driving innovation in the industry.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is challenged to embrace sustainable practices and develop packaging-free products to align with consumer demands and reduce environmental impact.
2. Beauty and Personal Care - The beauty and personal care industry can explore the opportunities of handmade and personalized products, catering to consumers' desire for unique and eco-friendly options.
3. Vegan and Cruelty-free Cosmetics - The growing demand for vegan and cruelty-free cosmetics presents an innovation opportunity for companies to develop more sustainable and ethical beauty products.