Nacho Ormaechea takes superimposed images of people to another level. Instead of strategically blending human features with other scenes, be them natural or manmade, Nacho Ormaechea actually replaces the whole person, leaving only his or her silhouette and filling it with a completely different image. The result is a unique form of collage that has been slowly rising in the art industry.
Based in Paris, Nacho Ormaechea is first and foremost an art director and graphic designer. Hence, his creative take on this mixed media phenomenon. Through Nacho Ormaechea's superimpositions, he invites the viewer to create a dialogue with each work of art. It is this interaction and interpretation that really takes this art form and Nacho Ormaechea's work in particular to a whole new level.
Super-Imposed Picture People
Nacho Ormaechea Creates Human Silhouettes Out of Other Photos
Trend Themes
1. Superimposed Silhouette Art - There is an opportunity for art and graphic design industries to explore the unique medium of superimposed silhouette collage and incorporate it into visual branding and storytelling.
2. Interactive Art - Nacho Ormaechea's art invites viewers to engage in dialogue and interpretation with each piece, providing opportunities for experiential marketing and audience engagement in the art and advertising industries.
3. Mixed Media Artforms - The trend of combining different artistic media, such as superimposing images, is growing in popularity and providing opportunities for experimentation and innovation in the art and design industries.
Industry Implications
1. Art - The art industry can explore innovative uses of mixed media and interactive experiences to appeal to new audiences and breathe new life into traditional art forms.
2. Graphic Design - Graphic designers can incorporate the unique medium of superimposed silhouette collage into branding, advertising, and packaging design to create compelling visual narratives that resonate with consumers.
3. Advertising - The advertising industry can leverage the trend of interactive art to create immersive brand experiences that engage audiences and build brand loyalty.