The N. Hoolywood Spring/Summer 2013 collection is a large, diverse and rebellious set of street wear duds. The Japanese brand was inspired by graffiti artists and the streets from which its art was born.
Graffiti artists are criminally and creatively forward-thinking. These elements are translated into a collection that breaks rules, challenges authority and plays with color and print. Face-covering bandannas are used throughout the collection, giving the impression of vigilantes fighting for true creativity. Carefree fits play to the relaxed style that street wear is known for, and accessories are used to give an extra punch of personality to the looks.
It seems that youth is always in a state of revolt; just raring to take the cultural reigns from the generation before them. The N. Hoolywood Spring/Summer 2013 collection is a collection driven by the visions of today's youth movement.
Masked Vigilante Street Wear
The N. Hoolywood Spring/Summer 2013 Boasts Rebellious Style
Trend Themes
1. Youth Rebellion Fashion - Opportunity for fashion brands to create collections that challenge authority and embrace youth rebellion.
2. Creative Street Wear - Opportunity for street wear brands to incorporate graffiti-inspired designs and vibrant colors into their collections.
3. Face-covering Accessories - Opportunity for accessory brands to capitalize on the trend of face-covering bandannas as a symbol of rebellion and individuality.
Industry Implications
1. Fashion - Disruptive opportunity for fashion brands to tap into the rebellious spirit of youth culture.
2. Street Wear - Disruptive opportunity for street wear brands to adopt graffiti-inspired designs and unconventional styles.
3. Accessories - Disruptive opportunity for accessory brands to create innovative face-covering accessories that reflect the rebellious nature of youth culture.