If you are ever in Tachiwaka, Japan, then maybe you should check out the N Building. If you have the iPhone app for it then you can get an augmented reality experience like no other.
The N Building is awesome. Just start your app and aim your camera at the building, and an augmented reality layer will appear to show you the stores inside the building and their current sales and promotions. You can even see what’s being tweeted inside! Check out the N Building app below or peep the pictures above.
Interactive Architecture
The N Building is Augmented Reality Inspired
Trend Themes
1. Augmented Reality Buildings - Opportunity for architecture firms to incorporate augmented reality technology into building design and create immersive experiences for visitors and occupants.
2. Location-based Augmented Reality Apps - Opportunity for app developers to create location-based augmented reality apps for retail environments that provide customers with an interactive and personalized shopping experience.
3. Social Media Integration in Augmented Reality - Opportunity for marketers and developers to integrate social media platforms into augmented reality experiences, creating new and engaging ways for customers to interact with brands.
Industry Implications
1. Architecture - Architecture firms can use augmented reality technology to create interactive designs that enhance the visitor experience and differentiate themselves from competitors.
2. Retail - Retailers can use location-based augmented reality apps to provide customers with personalized and interactive shopping experiences, increasing engagement and sales.
3. Marketing and Advertising - Marketers and advertisers can use social media integration in augmented reality to create engaging and memorable brand experiences that increase customer loyalty and drive sales.