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'Myriam' by Saima Altunkaya is a Beautiful Wet Beauty Shoot

Typically, smoky eye makeup and water don’t mix, but ‘Myriam’ by Saima Altunkaya disproves that theory in spades. This photo shoot features a made-up model soaking wet, and it’s gorgeous. The smeared eyeliner and clumped mascara make it plausible for the model to have emerged from a fight with a water hose, but there’s a vulnerability to these images that makes me wonder if the model has been crying.

Check out more shots from ‘Myriam’ by Saima Altunkaya above, and keep clicking for more soaking-wet photo shoots and features by Altunkaya.

Trend Themes

  1. Wet Makeup — The trend of incorporating water and wetness into makeup looks, creating a unique and vulnerable aesthetic
  2. Vulnerable Imagery — The trend of using makeup and other forms of self-expression to convey vulnerability in artistic photography
  3. Imperfect Makeup — The trend of embracing smeared eyeliner and clumped mascara, challenging traditional beauty standards

Industry Implications

  1. Beauty — This trend presents an opportunity for cosmetics companies to expand their product lines to include waterproof and smudge-proof makeup products that are designed to be used in wet settings
  2. Fashion Photography — This trend provides opportunities for fashion photographers to explore new and creative ways of capturing vulnerability and emotion in their work
  3. Advertising — This trend offers possibilities for advertisers to create unique and memorable campaigns that tap into the trend of imperfect, vulnerable imagery

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