London-based fashion designer Martine Rose works with MYKITA in creating a collaborative range of eyewear. The designs definitely push creative boundaries as the two labels aim to deliver frames that "do not want to be serious." The result of that concept is the KITT frame created by Martine Rose and MYKITA. It draws a strong inspiration from an old-school dance scene set in the 90s.
The frames take on the shape of a cat eye, but differentiates itself with the cropped, straight line on top, showing a noticeably flat profile look. The available colorway options include 'Antique Red', 'New Line', 'Royal Blue,' and Black. The MYKITA x Martine Rose collaboration will be exclusively available at Dover Street Market locations, MYKITA retail locations, and online at SSENSE beginning April 20.
90s Dance-Inspired Sunglasses
MYKITA and Martine Rose Create a Range of Colorfully Framed Eyewear
Trend Themes
1. Colorful Eyewear - There is an opportunity to disrupt the eyewear industry by introducing more vibrant and unconventional color options.
2. Collaborative Fashion - Collaborations between fashion designers and eyewear brands can lead to innovative and boundary-pushing designs.
3. Nostalgic Fashion - Capitalizing on nostalgia and incorporating retro elements into fashion can create unique and sought-after products.
Industry Implications
1. Eyewear - Eyewear companies can explore collaborations with fashion designers to create distinctive and eye-catching frames.
2. Fashion - The fashion industry can embrace nostalgia and incorporate retro-inspired elements into their designs to appeal to a wider audience.
3. Retail - Retailers can benefit from exclusive collaborations by offering limited edition products that drive foot traffic and online sales.