Tidal is creating a new feature, titled ‘My Video Mix,’ and it will enable users to find music in video formats based on their own listening habits. The video playlists are compiled using Tidal’s own algorithm. Additionally, playlists will be continuously updated based on how frequently the user's consume the content. Playlists can also be able to be saved and consumed in offline mode.
Tidal’s My Video Mix feature is currently available, and it's accessible through the Videos tab on the bottom of the menu. Tidal’s new video playlist feature is similar to other streaming services, which compile playlists based on previous listening habits. However, Tidal is providing music in a video format, which could make it a popular option amongst music streamers.
Video-Based Music Playlists
Tidal's My Video Mix Creates Playlists From Previous Listening Habits
Trend Themes
1. Personalized Video Playlists - The growing demand for personalized video playlists creates an opportunity for streaming platforms to enhance the user experience and increase engagement.
2. Algorithmic Music Curation - Streaming platforms can leverage powerful algorithms to curate music playlists based on user listening habits, improving discoverability and user satisfaction.
3. Offline Video Streaming - Enabling offline mode for video playlists allows users to enjoy their favorite music videos even without an internet connection, catering to the needs of mobile users.
Industry Implications
1. Streaming Services - Streaming platforms can disrupt the music industry by offering personalized video playlists and algorithmic curation, attracting more users and increasing subscription rates.
2. Online Video Platforms - Online video platforms can explore the integration of music streaming, creating video-focused playlists that cater to users' diverse preferences and enhancing the content library.
3. Mobile Entertainment - In the mobile entertainment industry, incorporating offline video streaming capabilities for music videos can drive user engagement and enhance the overall mobile experience.