The generous people of GM are going to be giving away a 2011 Chevy Camaro convertible to the recipient of the Super Bowl's MVP trophy. The already coveted honor just got a whole lot more exciting (if that is even possible).
The GM MVP campaign is rumored to have snatched up ad time amounting to $3 million dollars. The revenue generated from Super Bowl ads is said to be priceless as the big game boasts astonishing ratings.
Super Bowl Cars
GM to Give Super Bowl MVP a Camaro Convertible
Trend Themes
1. Super Bowl MVP Vehicle Giveaway - Creating a trend of companies giving away vehicles to big game MVPs and creating excitement among fans.
2. Investment in Super Bowl Ads - A trend of companies investing millions in Super Bowl advertising, leading to increased revenue and brand awareness.
3. Luxury Vehicles as MVP Prizes - A trend of offering high-end vehicles as MVP prizes, attracting a more affluent target market for car manufacturers.
Industry Implications
1. Automotive - Opportunities for car manufacturers to create partnerships with sports leagues to increase brand exposure and target audience engagement.
2. Broadcasting - Opportunities for broadcasting companies to generate increased ad revenue from premier sporting events such as the Super Bowl.
3. Marketing - Opportunities for marketers to research and develop memorable ad campaigns that resonate with big sports audiences and generate positive brand impressions.