Must-Have Denim

SeenOn.com Shows You the Hottest Jeans for 2007

Skinny jeans, stove pipes or whatever you opt to call them, tight-to-the-ankle pants are still the hot look in denim this summer.

At SeenOn.com you can peruse the latest styles celebs are slipping their booties into. Favourite star brands include Tsubi Jeans (a favourite of Nicole Richie), J Brand (as seen on Victoria Beckham and Angelina Jolie) Rock & Republic (designed by Ms. Beckham), Lucky, Dolce & Gabbana, Miss Sixty (very hot in Europe), Habitual jeans and more. Kate Moss took a shot at designing for London fashion house, Top Shop. Part of her collection included the stovepipe look she helped make famous, including a pair of bright red skinny jeans.

Several seasons in, the skinny look is still abundant. A look that many expected would pass quickly seems to be here to stay… at least for one more season. Whether it’s in shop windows, on the runways or on the street, the skin tight look has won over hearts of fashionistas the world over.

Style mavens love the way the sexy trend gives that extra boost of confidence. Many are likely fans of the stovepipe's sister trend. Hand-in-hand in with this spray-on look come leggings, the softer, more casual version that has gained equal popularity around the world.

In a land known for knocking off the must-have looks of the moment, the Chinese have taken the liberty of reproducing denim favourites in cities like Beijing and selling them on the cheap. Ridiculously cheap. Currently, the biggest demand for fakes in the denim department includes D&G, Rock & Republic and Miss Sixty. The prices are unbeatable, too. With enough bartering, you can score a Rock & Republic skirt and a pair of dark denim Dolce & Gabbana skinny jeans for about $19 Canadian.

If you buy knock-offs, shop at regular retailers, at department stores, online, or opt to shell out for real designer brands, you can keep your butt in style regardless of where your drop your coin; the fashion look is available everywhere.

And if you feel like a fun, upbeat summer tune to shake your tush to, crank up Keith Urban’s remake of Blue Jeans On. You can’t help but feel good with a tune like that blaring from your stereo. In a tight pair of denim stovepipes, a slinky top and some sexy pumps, you’ll be shakin’ with confidence all summer long.
Trend Themes
1. Skinny Jeans - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for the production of skinny jeans.
2. Leggings - Disruptive innovation opportunity: Develop innovative designs and technologies to enhance the comfort and versatility of leggings.
3. Knock-off Denim - Disruptive innovation opportunity: Implement advanced anti-counterfeiting measures in denim brands to protect intellectual property and ensure authenticity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace digital technologies like augmented reality to enhance the online shopping experience and enable virtual try-on for denim products.
2. Textile - Disruptive innovation opportunity: Develop new fabric technologies that offer enhanced breathability and stretchability for denim garments.
3. Retail - Disruptive innovation opportunity: Incorporate smart tags and blockchain technology in denim supply chains to improve transparency and traceability.

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