Coca-Cola recently entered into a partnership agreement to launch the BeApp, which is a social music streaming platform. The BeApp combines social media-like gamification, with virtual-concert viewing. The new music streaming platform will also have in-app sharing, a points system, prizes, and more. Donations can also be made to the Red Cross and Red Crescent Movement, where proceeds will be put towards COVID-19 relief.
The BeApp will also host a number of famous musicians including Katy Perry, Miguel, Steve Aoki, and more.
Ricardo Fort, the Coca-Cola VP of global sports and entertainment, made a statement about the new BeApp, "We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we're apart."
Beverage-Branded Music Platforms
Coke Launches a New Music Streaming Platform Named the BeApp
Trend Themes
1. Social Music Streaming - Opportunity for other brands to create their own social music streaming platforms with gamification features.
2. Virtual Concerts - Opportunity for musicians and music companies to experiment with virtual concerts as a means for increasing engagement and revenue.
3. Charitable Donations - Opportunity for other brands to incorporate charitable donations into their platforms as a means of supporting relief efforts and fostering goodwill.
Industry Implications
1. Beverage - Beverage companies can explore integrating music into their brand through social music streaming platforms as a means of increasing brand loyalty and engagement.
2. Music - Music companies can explore new revenue streams through social music streaming platforms that incorporate gamification and virtual concerts.
3. Charity - Charitable organizations can partner with brands to incorporate donation features into streaming platforms as a means of supporting relief efforts and raising awareness for their causes.