Brands are seeking out ways to make packaging a more substantial part of the consumer experience, which is being done expertly by a number of companies as seen with the Champagne Lanson music box packaging. The limited edition packaging allows a smartphone to be docked in the upper portion in order to amplify the built-in speaker on the device to turn the box into a makeshift speaker. This means that it can be used by the consumer to play music while they enjoy the champagne itself.
The Champagne Lanson music box packaging is set to be available in the Charles de Gaulle airport in Paris, France from August 30 to September 29. The limited edition packaging will come in the brand's black and rose labels.
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
Trend Themes
1. Enhanced Packaging Experience - The Champagne Lanson music box packaging demonstrates the trend of brands making packaging a more substantial part of the consumer experience.
2. Multifunctional Product Integration - The smartphone speaker champagne packaging showcases the trend of integrating multiple functions into a single product.
3. Amplifying Technology - The use of the built-in speaker on the smartphone to turn the box into a makeshift speaker highlights the trend of amplifying technology for enhanced user experiences.
Industry Implications
1. Alcohol and Beverage Packaging - The Champagne Lanson music box packaging presents an innovative approach to alcohol packaging that enhances the consumer experience.
2. Consumer Electronics - The integration of a smartphone speaker into champagne packaging suggests potential disruptive opportunities for the consumer electronics industry.
3. Travel Retail - The availability of the limited edition packaging in airports suggests potential innovation opportunities for the travel retail industry.