Mushroom Milk by the New New Age is a beverage powder consisting of cinnamon, dehydrated coconut milk and medicinal mushrooms to create an adaptogenic horchata-like treat. The nourishing beverage features a blend of six medicinal mushrooms: chaga and reishi dual extract, lions mane, maitake, cordyceps and turkey tail.
The powder can be prepared in a variety of ways, as it can be added to coffee or smoothies, or simply prepared with warm or cold water.
The New New Age is a forward-thinking company launched in California in 2012 but presently headquartered in southwestern Ontario, where the ingredients for their range of products are wildcrafted on a co-founder's family farm. The brand is centered by its mission to grow healing herbs in "an ecologically regenerative manner." The brand also produces a variety of healthful teas, skincare products and more adaptogen-driven wellness blends.
Adaptogenic Coconut Milk Horchatas
This Mushroom Milk by the New New Age is a Nutrient-Dense Treat
Trend Themes
1. Adaptogenic Beverages - Opportunities for creating nutrient-dense and functional beverages using adaptogenic ingredients.
2. Medicinal Mushrooms - Incorporating mushroom extracts for their potential health benefits in food and beverage products.
3. Regenerative Agriculture - Exploring opportunities in sustainable and ecologically regenerative farming practices to source ingredients for health food products.
Industry Implications
1. Food and Beverage - Opportunities for functional and health-focused food and beverage products with adaptogenic and medicinal mushroom ingredients.
2. Wellness - Potential for developing and marketing wellness products incorporating adaptogens and other natural ingredients to support healthy lifestyles.
3. Agriculture - Opportunities in sustainable and regenerative agriculture practices to meet the demand for high-quality, nutrient-dense ingredients for health food products.