These interesting print ads try to promote the Museum of Communism by promising that you’ll ‘Get intimate with history.’
However, I think the ads get too intimate for comfort. I mean, who would want to see Karl Marx clip his toenails up close, Lenin scrub his back in the shower, or watch Stalin getting ‘loved’ by two young women?
Wait, I think they might have an audience…
The campaign was created by EURO RSCG NEW EUROPE ad agency, with creative director Eda Kauba, and art director Jan Tamchyna.
Faking Intimate History
Museum of Communism Showcases Stalin & Lenin Intimacy
Trend Themes
1. Intimate Museum Exhibits - Museums showcasing intimate history exhibits are a rising trend in the tourism industry, and such exhibits can be found in various parts of the world, such as communism museums.
2. Controversial Advertisement Campaigns - Controversial advertisement campaigns containing arousing and inappropriate content are becoming a trend for companies wanting to grab people's attention, but they come with the risk of backlash.
3. Shock Marketing - Shock marketing is emerging as a trend in advertising, where ads are designed to offend or shock viewers, to gain free media coverage and amplify brand exposures.
Industry Implications
1. Museum Industry - Museums can leverage the trend of showcasing intimate history exhibits by exploring new unconventional ways of educating visitors about history that could involve offering controversial and provocative exhibits that might attract more visitors, even while understanding that it can create negative feedback and a backlash.
2. Advertising Industry - The advertising industry can capitalize on the trend of controversial advertisement campaigns by producing ads that are more thought-provoking and boundary-pushing, while balancing the fine line between attention-grabbing and offensive to avoid damaging a brand's reputation.
3. Tourism Industry - The tourism industry can explore the trend of intimate museum exhibits by featuring more controversial themes that offer a more immersive, exciting experience that creates a stronger emotional connection with tourists and enhances their memories of their trip.