NAMESAKE introduces its new capsule designed for the Spring/Summer 2021 season -- the MUSCLE MEMORY Capsule is the second to drop for the season. The focus behind the capsule this time around references a family trip to Hawaii back in 2007. The brothers look back to the first time that they were exposed to the concept of the American dream.
The seasonal collection spotlights motherhood and shines light on the matter after politician Patsy Mink broke boundaries. She opened doors for minorities in America, creating more inclusive perspectives of females in sports. The capsule uses this as inspiration and explores a balance between masculinity and femininity. This can be seen through the voluminous bottoms, fluid paneling, crochet paneling, and shoulder lines.
American Dream-Themed Fashion
NAMESAKE Recalls Dreamy Looks with the MUSCLE MEMORY Capsule
Trend Themes
1. American Dream-themed Fashion - There is an opportunity for other fashion brands to explore the American Dream as a theme and draw inspiration from it.
2. Inclusive Fashion - More fashion brands can follow NAMESAKE's lead in creating collections that shine light on important social matters and promote inclusivity.
3. Gender-fluid Fashion - The MUSCLE MEMORY capsule demonstrates the potential for more gender-fluid fashion lines that explore the balance between masculinity and femininity.
Industry Implications
1. Fashion - The fashion industry can explore the American Dream as a theme and use it as inspiration for their collections.
2. Sportswear - There is an opportunity for sportswear brands to promote more inclusive perspectives of females in sports, inspired by Patsy Mink's legacy.
3. Crochet Industry - The MUSCLE MEMORY capsule's use of crochet paneling highlights the potential for the crochet industry to collaborate with fashion brands and provide unique designs.