The photo series succinctly titled Mum by Nancy Newberry, a fine art and editorial photographer who splits her time between Dallas and Marfa, Texas, revolves around a time-honored tradition that is fairly unknown outside of her home state: The Homecoming Mum. It is a very elaborate corsage that is meant to be exchanged by friends and lovers. Although the concept of the corsage is not uncommon, these crazy big creations are.
Mum by Nancy Newberry is comprised of relatively candid images of young teenagers wearing their embellished corsages. Whether pinned on school uniforms, football gear or cheerleader outfits, they stand out magnificently. The teens were captured in or around their own homes, which makes the images even more personal. Newberry writes, "My interest is in the struggle between self and culture."
Texan Corsage Photography
Mum by Nancy Newberry Captures a Flowery American Custom
Trend Themes
1. Elaborate Corsage Trend - Disruptive innovation opportunity: Design and create more modern and personalized versions of corsages that cater to a wider market beyond Texas.
2. Candid Photography Trend - Disruptive innovation opportunity: Develop smartphone apps or accessories that allow users to capture professional-quality candid photos.
3. Exploring Cultural Traditions Trend - Disruptive innovation opportunity: Create interactive educational platforms or virtual reality experiences that allow people to immerse themselves in different cultural traditions.
Industry Implications
1. Floristry Industry - Disruptive innovation opportunity: Introduce innovative techniques or materials in creating elaborate corsages that capture customers' interest.
2. Photography Industry - Disruptive innovation opportunity: Develop AI-powered cameras or image editing software that can automatically capture and enhance candid photography.
3. Education Industry - Disruptive innovation opportunity: Launch online courses or workshops that focus on understanding and appreciating cultural traditions from around the world.