KitKat has launched the Moodbreaks range across India, featuring multi-colored chocolate bars that come in fruity flavors. These new flavors of the KitKat include a mixed-fruit and mango flavor. Head of Confectionary Business Rupali Rattan spoke about the Moodbreaks range, saying: "We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation."
The design of the KitKat chocolate bars does not share the common design that the generic KitKat chocolate bar has. Both Moodbreaks range flavored KitKat chocolate bars share the same design, in which the bright color is only on top of the KitKat chocolate bar, and the rest is the common chocolate color. The chocolate bars with mixed-fruit flavor have a pink top, while those with mango flavor have a yellow top. The KitKat Moodbreaks range will be available at pan-India and is priced at $30 in INR.
Multi-Colored Chocolate Bars
Moodbreaks is the New Range of KitKat with Multi-Colored Chocolate
Trend Themes
1. Multi-colored Chocolate - There is an opportunity for other chocolate brands to introduce multi-colored chocolate to appeal to a broader customer base.
2. Fruity Flavors - Other candy and snack companies can explore innovative flavors to differentiate their products, such as mixed-fruit and mango, to attract customers looking for something new.
3. Colorful Snacks - Manufacturers can create colorful packaging and designs for snacks and candy, allowing for unique branding and increased appeal to younger demographics.
Industry Implications
1. Confectionery - Innovative products like colorful and fruity chocolates provide opportunities for confectionery companies to attract younger and adventurous customers who want to try new products.
2. Food and Beverage - Manufacturers can explore unique flavor combinations to differentiate their products and stand out in the crowded food and beverage industry.
3. Packaging - Brands can invest in innovative packaging designs that allow for colorful displays, attracting customers and generating interest in their products.