After seeing the Mulsanne Executive Interior Concept, it's hard to be convinced that any car, whether seen on MTV Cribs or Pimp My Ride, will top its design.
The Mulsanne Executive Interior Concept is essentially a multimedia haven for the rich who are keen on being connected at all times. The rear passengers receive individual iPad stations with full Internet access. They'll also get a drop-down LED screen that offers a wide selection of television and movies. The armrests contains a Tibaldi pen and a telephone for convenience. Of course, the piece is decked out in other goodies such as Wi-Fi capabilities, Bluetooth, USB connectors and even a fridge to keep drinks cool with.
Normally a lot of attention is paid to how a car looks on the outside. With the Mulsanne Executive Interior Concept, there's no doubt that the inside is where it all counts.
Multimedia Auto Interiors
The Mulsanne Executive Interior Concept is Deliciously Classy
Trend Themes
1. Multimedia Auto Interiors - The trend for in-car multimedia systems is increasing, creating opportunities for companies to develop innovative solutions that cater to the needs of consumers.
2. Luxury Connected Features - As technology continues to advance, the demand for luxury car features such as individual iPads with full Internet access and drop-down LED screens will become increasingly common, creating opportunities for luxury car manufacturers to differentiate themselves in the market.
3. Remote Office in Cars - As remote work becomes more common, car manufacturers have the opportunity to create personalized and productive office environments within their vehicles for busy executives always on the go.
Industry Implications
1. Automotive Industry - Automotive industry leaders can look to create innovative technological features in their cars, to attract a niche market of consumers looking for multimedia auto interiors.
2. Luxury Goods Industry - Luxury goods companies can innovate by providing remote office and connectivity features that cater to the needs of the wealthy and business executives who want to stay connected while on the go.
3. Technology Industry - As the automotive industry continues to incorporate more technological features within their cars, the technology industry has an opportunity to provide solutions to enhance these features and improve user experience.