Mulberry is launching a new limited-edition capsule collection in the spirit of the Year of the Rabbit, and the release taps the adorable character Miffy for the Lunar New Year celebrations. The bunny appears on various bags and accessories, including keychains, travel and tech gadgets, small leather items, and Mulberry bag designs. In addition to gracing the straps of Mulberry's classic ‘Bayswater’ bag and appearing on various new canvas and leather tote styles, Miffy peeks out from behind envelope wallets for this collection.
The collection is based on Mulberry's ‘Made to Last’ mission and is made entirely of carbon-neutral leather that has received environmental certification. Mulberry also launched a campaign video featuring Miffy playing hide-and-seek in Shanghai to promote the collection.
Bunny-Themed Lunar Capsules
Mulberry Launches a Collaboration with Miffy for the Lunar New Year
Trend Themes
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Industry Implications
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