Champion Athleticwear, the popular athletic wear brand, recently announced a multi-year collaboration with "The People’s Champion," Muhammad Ali.
The new collaboration between Champion and the Muhammad Ali brand will leverage the boxer as a muse for an international campaign that will include a series of product collections and limited-edition drops. The activewear brand will also pay homage to the legend with iconic imagery, quotes, as well as Muhammad's six core principles that fueled his journey.
"Champions are defined by how they carry themselves in sports and beyond," said David Robertson, Director of Champion Global Brand Marketing. "Muhammad Ali’s legacy and Champion share a common foundation of authenticity, confidence and inclusivity. We are incredibly excited to see how consumers react to this new collaboration and interpret how we’ve incorporated designs that reflect self-expression to help them feel comfortable, confident and ready to take on any challenge."
The partnership kicks off with the launch of the Champion X Muhammad Ali Collection which spans sizes XS – 2XL and will include Reverse Weave® hoodies, crewnecks, and graphic t-shirts in a red, white, gold and black color scheme and a Hyped X Wash.
To shop the Champion X Muhammad Ali collection, visit Champion.com, Champion Retail stores, Social Status or RSVP Gallery beginning today. Retailing between $40 and $125, the items are the first of three collection drops with Muhammad Ali in 2021, with the second and third drops slated for later this year and more collections planned for 2022.
Boxing Legend Activewear Collabs
Champion Announces a Collaboration with the Muhammad Ali Brand
Trend Themes
1. Athleticwear Collaborations - The popularity of collaborations with iconic figures as a muse for athletic wear brands presents an opportunity for the industry to create unique, limited-edition products that resonate with consumers.
2. Brand Campaigns Paying Homage - Brand campaigns leveraging iconic imagery and quotes as a tribute to legendary figures in sports, entertainment and culture can create a sense of authenticity and inclusivity that resonates with consumers.
3. Limited-edition Drops - The release of limited-edition drops as part of a broader collaboration strategy can drive excitement and demand for exclusive products, creating an opportunity for athletic wear brands to differentiate themselves from competitors.
Industry Implications
1. Athletic Wear - The athletic wear industry can leverage collaborations with iconic figures to create unique product collections, generate buzz and drive sales.
2. Sports Marketing - Sports marketing agencies can assist athletic wear brands in crafting brand campaigns that pay tribute to legendary figures, creating a sense of authenticity and inclusivity that resonates with consumers.
3. Retail - Retailers can capitalize on limited-edition drops and exclusive product collaborations to drive foot traffic and increase revenue, particularly as e-commerce continues to evolve.