The Mugler Menswear AW11 Collection is an amazing stand-out line from the classic French brand. At its launch, creative director Nicola Formichetti and menswear designer Romain Kremer debuted the edgy new look of the company.
The fashion show that unveiled the Mugler Menswear AW11 Collection featured models sporting either tattooed or latex-painted faces. The line is predominantly form fitting, with the exception of a few wide-legged pants. Sticking with an edgy and dark motif, the collection is mostly black in color, with splashes of orange and red adding contrast to certain garments.
Zombified French Fashion
The Avant-Garde Mugler Menswear AW11 Collection
Trend Themes
1. Avant-garde Fashion - There is an opportunity for fashion brands to push the boundaries and create innovative designs that challenge norms and break traditions.
2. Body Art in Fashion - Integrating body art into fashion shows and collections represents a disruptive innovation that could appeal to younger, more open-minded consumers who are seeking new, unique experiences.
3. Opposites in Fashion - Exploring contrasts in fashion, such as mixing dark and light colors or combining loose and fitted silhouettes, can create exciting and forward-thinking designs that attract adventurous customers.
Industry Implications
1. Fashion Industry - Incorporating body art and experimentation with color, texture and shape in collections can help fashion brands stand out and appeal to bolder consumers, leading to market disruption.
2. Beauty Industry - Beauty brands could create makeup and body art products designed specifically for use in fashion shows and events, opening new opportunities for collaborations and product lines.
3. Luxury Fashion Industry - Incorporating streetwear and DIY elements into high-end fashion collections, as seen in the Mugler AW11 collection, could lead to disruptive innovation and a new direction for the luxury fashion market.