The newly launched Mucinex Scavenger Hunt is an interactive way for consumers to "hunt down" the cold and flu symptoms that Mucinex Fast-Max Cold & Flu All In One relieves. The scavenger hunt kicks off on February 19th and four creative signs have been hidden in secret spots at Queens Center in NYC, The Shops at North Bridge in Chicago and Santa Monica Place in L.A. People who track down all four symptom signs in their city will be entered for their chance to win a pair of VIP tickets to a once-in-a-lifetime concert of their choosing at the iHeartRadio Theater in L.A., which includes travel and accommodations.
Mark Pearson, Vice President Marketing Health at Reckitt, says "With the Mucinex Scavenger Hunt, we're reminding consumers they don't need to hunt through the entire cold & flu aisle to find multi-symptom relief."
Health-Focused Scavenger Hunts
The Mucinex Scavenger Hunt Tracks "Symptom Signs" in the City
Trend Themes
1. Health-focused Scavenger Hunts - Interactive scavenger hunts that focus on health symptoms and remedies.
2. Symptom-specific Marketing - Marketing campaigns that aim to educate consumers on specific symptoms and their corresponding products.
3. Gamification of Health - Incorporating game-like elements and experiences in health-related campaigns to increase engagement and awareness.
Industry Implications
1. Pharmaceutical - Opportunity for pharmaceutical companies to create engaging, interactive campaigns that educate consumers about their products and symptoms.
2. Marketing and Advertising - Opportunity for marketers and advertisers to develop creative campaigns that incorporate gamification and symptom-specific education to reach consumers in a fun and engaging way.
3. Event Production - Opportunity for event production companies to create unique, interactive experiences that blend education and entertainment, like health-focused scavenger hunts.