Now this is what I call a unique outdoor advertisement! MSN Search India unveiled this awesome billboard a few months ago to celebrate its integration with Indian mobile network, Hutch.
Here's the twist: The word 'Pigeon' is printed on the screen of the mobile phone on the billboard. And what do you know? Magically, dozens of live, friendly pigeons were 'employed' to show that MSN Live search with Hutch yields immediate results!
Naturally, special 'treats' were used to attract the pigeons to the billboard.
I love it. So original and so direct to the features of the brand.
Watch the above video for a demonstration of the campaign in action.
Check out McDonald's equally creatively growing garden billboard and a collection of interesting outdoor billboards by our beautiful editor Bianca:
Using Live Pigeons in Billboards
MSN Live Search 'Hutch' Campaign
Trend Themes
1. Live Animal Integration - Opportunity for businesses to creatively integrate live animals into advertisements to create unique and memorable experiences.
2. Interactive Billboards - Opportunity to develop billboards that actively engage with viewers, such as through the use of live animals or other interactive elements.
3. Brand Integration - Opportunity for brands to align their advertisements with the unique features of their products or services for a more impactful message.
Industry Implications
1. Advertising - The advertising industry can explore new ways to captivate audiences by incorporating live animals or interactive elements into billboards.
2. Technology - Technology companies can develop innovative solutions that allow for interactive experiences with billboards, such as integrating mobile devices or augmented reality.
3. Food and Beverage - Food and beverage brands can leverage creative billboards to highlight the unique features of their products and drive consumer engagement.