The MSGM Spring/Summer 2013 ad campaign features artful and color-infused collage imagery. This striking image series features monochromatic portraits enriched with pencil illustrations by artist Silvia Prada. The compositions are then enhanced with the label's colorful textile patterns.
The fun couple campaign features top male model Florian Van Bael who stars alongside female costar Juju Ivanyuk. The couple smile and embrace one another while smirking and grimacing at the camera.
Displaying a stronge sense of chemistry and humor, the MSGM Spring/Summer 2013 ad campaign exudes a romantic air. The label enlists famed photographer Giampaolo Segura to capture the pair, who are outfitted by stylist Miguel Arnau. The duo shine in pattern-clashing garment pairings and whimsical prints that feature subjects ranging from vintage pinups to numerical icons.
Color-Collaged Couple Campaigns
The MSGM Spring/Summer 2013 Advertorial is Fun and Vibrant
Trend Themes
1. Color-infused Campaigns - Brands can incorporate colorful and vibrant imagery in their campaigns to create a fun and engaging experience for their customers.
2. Collaborative Artistry - Brands can collaborate with artists to create unique and captivating imagery that stands out in the advertising industry.
3. Pattern Clashing Garments - Fashion brands can experiment with pattern clashing to create bold and innovative designs that capture the attention of the customers.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate colorful and pattern-clashing garments in their campaigns to create a bold and innovative statement.
2. Advertising Industry - Brands can collaborate with artists to create unique and captivating imagery that stands out in the advertising industry, ultimately attracting customers' attention.
3. Visual Arts Industry - Visual artists can collaborate with fashion and advertising brands to create unique and captivating imagery, showcasing their skills and gaining exposure in the industry.