Inspired by the work of expressionist artist Edvard Munch, who is best known for his painting 'The Scream,' the MSFTSrep 2013 Holiday collection is appropriately titled 'Munch.' Yet instead of referencing his most recognizable artwork, the brand based the line around his 'Passion of Jesus' oil painting. This religious image suits the otherwise dark, monochromatic designs that make up the collection.
The MSFTSrep 2013 Holiday collection is showcased in a skater-themed lookbook full of washed out colors and grey stormy skies. Comprised of long- and short-sleeve cotton tees, hoodies and casual elastic cuff pants, the pieces are "emblazoned with a reworked version of the painting," as written on Hypebeast. Now available at its online store, the street staples are just what the winter season calls for.
Expressionist Art-Inspired Fashion
The MSFTSrep 2013 Holiday Collection Has a Religious Undertone
Trend Themes
1. Expressionist Art-inspired Fashion - Apparel brands are creating more collections inspired by art movements and artists, which could pave the way for collaborations and new designs.
2. Religious Imagery in Fashion - Using religious imagery in fashion is an emerging trend which can create new markets and bring more diversity to the fashion industry.
3. Skater Fashion - Skate trends are growing, and with streetwear becoming more mainstream, opportunities for new and innovative designs are increasing.
Industry Implications
1. Fashion - Fashion brands can take inspiration from art movements and religious imagery to create unique designs and connect with new audiences.
2. Retail - Retail stores can provide a platform for artists and designers who create collections inspired by art movements with collaborations and in-store promotions.
3. Entertainment - Music artists and entertainment brands can create apparel collections that represent their unique style and values and provide another revenue stream for their business.