Ahead of the upcoming US presidential election in November, many Americans have expressed that they will be considering moving to Canada in the case that a certain candidate gets elected into office. This bold declaration has inspired many brands to capitalize on this notion, including Spotify, which created a 'Moving to Canada' playlist.
Spotify draws attention to its Moving to Canada playlist with an ad titled 'Spotify: Moving,' which features a couple driving their entire house north, set to the tune of Flo Rida's 'My House.'
As well as featuring this track by Flo Rida, the playlist on Spotify also includes a number of home- and moving-themed tunes like 'Run Away with Me' by Carly Rae Jepsen, as well as 'Moving in the Dark' by Neon Trees.
Moving-Inspired Playlists
Spotify's 'Moving to Canada' Playlist References the American Election
Trend Themes
1. Moving-inspired Playlists - Creating playlists based on current events or popular cultural themes can attract user engagement and brand attention.
2. Capitalizing on Political Sentiments - Brands can leverage political sentiments and public opinions to create targeted marketing campaigns or products.
3. Nationalistic Branding - Using nationalistic themes, such as moving to a different country, can resonate with consumers and generate interest in a brand.
Industry Implications
1. Music Streaming - Music streaming platforms can create curated playlists based on current events to engage users and attract new subscribers.
2. Advertising - Advertising agencies can create innovative campaigns that tap into political sentiments and cultural themes to capture audience attention.
3. Home & Relocation Services - Companies in the home and relocation industry can leverage the concept of moving to a different country to offer specialized services and attract new clients.