This creative movie poster ad series from Netflix was designed to promote the launch of the movie streaming service in France using only GIFs. As much as this alone would speak to people who love the Internet and pop culture, what makes this campaign really stand out is that each of the GIF advertisements is reactive to local news, weather, events, or the specific location of that ad. For example, if it was raining in a particular location, an ad on a bus shelter might change to show a scene from a rainy movie along with a comical quip about how you could be warm and cozy watching a movie at home.
In total, over 100 different digital billboards were set up in France.
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
Trend Themes
1. Reactive Advertising - The ability to react to local news, weather, events, or location to create a unique advertisement experience.
2. Animated Ads - The use of eye-catching and engaging GIF advertisements to promote products and services.
3. Personalized Advertising - Creating ads that are tailored to specific locations and demographic information to better resonate with potential customers.
Industry Implications
1. Digital Advertising - Innovative companies in the digital advertising industry use creative and personalized advertising techniques to stay ahead of the competition.
2. Film and Entertainment - By creating unique and reactive movie poster ads, companies like Netflix can better target pop culture and internet-savvy consumers.
3. Marketing and Branding - Marketing firms can utilize reactive and personalized advertisements to better showcase their clients' products and services in a crowded market.