The ban for public gym facilities has been lifted for many cities across the world amid COVID1-9 and Movati Athletic is one facility investing in safe ways to reopen during the pandemic. "We’ve purchased electrostatic sprayers for every single club," says Kathleen Carroll, Chief Operating Officer of Movati Athletic. "We’ve invested over $30,000 in this equipment so that what we can do is overnight when the club is closed, we can then electrostatic spray every surface, every piece of equipment."
In addition, the fitness center will not only limit the number of individuals allowed to work out at once—from group fitness classes that used to train 45 people, the new sessions will only have 12 people. Services like child care, saunas, steam room, and the pool will also be closed.
Safety-Focused Gym Reopenings
Movati Athletic Announces Substantial Investments to Reopen Safely
Trend Themes
1. Safety-focused Gym Reopenings - Opportunity for gym equipment manufacturers to innovate and develop new products that prioritize cleanliness and safety.
2. Electrostatic Spraying for Sanitization - Opportunity for cleaning and disinfection companies to offer electrostatic spraying services to gyms and other public spaces.
3. Limited Group Fitness Classes - Opportunity for fitness studios to adapt and develop new business models that offer smaller, more personalized group fitness classes.
Industry Implications
1. Gym Equipment Manufacturing - Opportunity for manufacturers to develop and produce gym equipment with built-in sanitization features and easy-to-clean surfaces.
2. Cleaning and Disinfection Services - Opportunity for cleaning companies to specialize in electrostatic spraying services for gyms and other public spaces.
3. Fitness Studio Management - Opportunity for fitness studios to restructure their offerings and focus on smaller, more exclusive group fitness classes.