Fans of the chic pajama look will have much to take away from the ALAS Mountain of Light collection. The Australian label recognized a gap in the ethical sleepwear market and decided to meet the demand with an assortment of nighttime gear that for many can transfer far into the daytime.
Present in the Mountain of Light line are an assortment of funky prints. Whether one opts for the tightly woven patterns or chunky geometric shapes, there is much consistency in the series as ALAS delivers muted shades via autumnal greens, oranges and blues.
While classic pajama staples are present, seen in loose fitting tops and trousers, other pieces are more avant-garde as the set features two-piece ensembles, striking leggings and upscale bathrobes. Variety is certainly the word.
Organic Sleepwear Sets
The ALAS Mountain of Light Collection Features Eco Print Pajamas
Trend Themes
1. Ethical Sleepwear - Opportunity to create and market sleepwear collections that are ethically made, meeting the demand for sustainable fashion.
2. Funky Prints - Opportunity to design and produce sleepwear with unique and vibrant prints, appealing to consumers seeking individuality and self-expression.
3. Avant-garde Pajamas - Opportunity to innovate and offer unconventional sleepwear options, such as two-piece ensembles and striking leggings, targeting fashion-forward consumers.
Industry Implications
1. Fashion - Fashion brands can explore the production of ethically-made sleepwear collections with funky prints and avant-garde designs.
2. Sustainable Fashion - The market for sustainable and eco-friendly sleepwear can expand by introducing unique and fashionable prints.
3. Lingerie and Loungewear - Companies specializing in lingerie and loungewear can disrupt the market by offering avant-garde options in addition to classic pajama staples.