Mountain Dew announced a new partnership with Spirit Halloween where the popular holiday retailer will sell a collection of Mountain Dew Costumes. There are four costumes in total, each representing a different item in Mountain Dew's SKU collection.
The four costumes are the 'Mtn Dew Original Bottle Costume,' the 'Mtn Dew Baja Blast Can Costume,' the 'Mtn Dew Code Red Can Costume,' and lastly, the 'Mtn Dew Voo-Dew Grim Costume.' The first three listed costumes are essentially large, adult-sized versions of wearable Mountain Dew beverages, while the Voo-Dew Grim costume has a more holiday-accurate design. This costume features flowing robes with a wizard-like hat and cape, complete with a covered facemask that reads "Voo-Dew."
The three beverage costumes retail for $49.99 USD, while the Voo-Dew costume comes in at an MSRP of $89.99 USD.
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Spooky Soda Costumes
Mountain Dew Partnered with Spirit Halloween on a Soda-Themed Costume Set
Trend Themes
1. Branded Halloween Costumes - Opportunity for companies to partner with Halloween retailers to create branded costumes for increased visibility and revenue
2. Product Line Costumes - Innovative marketing strategy for companies to create costumes based on popular products in their line, attracting loyal fans and customers
3. Themed Costumes - Collaboration between companies and costume retailers to create themed costumes, incorporating popular holiday designs into costumes
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their marketing strategy by creating costumes based on popular products, enhancing customer engagement and brand recognition
2. Retail Industry - Retailers can create unique partnerships with companies in order to create exclusive costumes, increasing revenue through niche products
3. Marketing Industry - Marketing firms can utilize the trend of branded and themed costumes, creating an innovative strategy for companies to increase visibility and customer engagement.