This holiday season, Mott's Clamato is inviting consumers to skip traditional eggnogs and ciders and to try a festive Caesar cocktail instead.
The brand recently introduced two easy-to-follow recipes or two signature festive cocktails that are perfect for those entertaining this holiday. While the 'Wine not?,' is a Caesar featuring a blend of Mott's Clamato Pickled Bean, gin, red wine, lemon juice, and Greek seasoning, the 'Ginger Snap Caesar' boasts Mott's Clamato Reserve, whiskey, ginger kombucha, orange, ginger sauce and ground ginger.
Both cocktails also feature hot sauce for a spicy flavor profile and a suggested garnish of pepperoni sticks, aged cheddar, gingersnaps, and crystalized candied ginger. Mott's Clamato also suggests to rim the glasses of each cocktail with black pepper, sea salt, Greek seasoning and ground ginger for an elevated look and taste.
Festive Branded Cocktails
These Mott's Clamato Caesar Cocktails are Holiday-Ready
Trend Themes
1. Festive Caesar Cocktails - Alternative holiday drinks are disrupting the traditional eggnog and cider market.
2. Spicy Flavor Profiles - Adding hot sauce to cocktails is a new trend in the beverage industry.
3. Ginger Kombucha Cocktails - The combination of ginger kombucha and spirits presents a new opportunity for the alcoholic beverage market.
Industry Implications
1. Alcoholic Beverage - Mott's Clamato's festive cocktail recipes offer an innovative twist on traditional alcoholic beverages.
2. Food and Snack - The suggested garnishes for each cocktail offer new opportunities for food and snack brands.
3. Beverage Mixes - The use of Greek seasoning and ground ginger in the cocktail recipes presents an opportunity for beverage mix companies to create new products.