Tommy Hilfiger and Mercedes-AMG have revealed their latest collaborative motorsports-inspired streetwear featuring designs of Mercedes-AMG's PETRONAS Formula One Team. The motorsports-inspired streetwear collection is made in celebration of the Miami Grand Prix, which arrives May 5 to 7. Furthermore, both brands collaborated with Awake NY to design the clothing items in the collection.
The Tommy x Mercedes-AMG F1 x Awake NY streetwear collection consists of seven gender-inclusive pieces. Each piece references archival racing-themed styles with a New York streetwear design approach. A standout item in the collection is a classic baseball jersey that references Americana with the racing numbers of Lewis Hamilton, George Russell, and others. Another standout item in the collection is a t-shirt that celebrates the Miami Grand Prix.
Motorsports-Inspired Streetwear
Tommy Hilfiger and Mercedes-AMG Unveil Collaborative F1 Capsule
Trend Themes
1. Motorsports-inspired Streetwear - Companies can tap into the lucrative market of motorsports-inspired streetwear to attract fans of motorsports and fashion enthusiasts alike.
2. Celebrity Collaborations - Collaborations with celebrities, athletes, and sports teams can help brands create unique and highly covetable products that appeal to a wider audience.
3. Gender-inclusive Fashion - Inclusivity and diversity should be at the forefront of fashion brands' minds, and creating gender-inclusive collections is a way to tap into an underserved market while promoting inclusivity.
Industry Implications
1. Luxury Fashion - Luxury fashion brands have a unique opportunity to create high-end motorsports-inspired streetwear that appeals to their clientele's love of exclusivity and rare finds.
2. Sports Apparel - Sports apparel companies can expand beyond traditional fan gear and expand their offerings to include stylish motorsports-inspired clothing aimed at trend-driven consumers.
3. Streetwear - Streetwear brands can collaborate with sports teams and celebrities to create limited edition collections that tap into the hype around both fashion and popular culture.