The Motorola 'Nest' is a concept phone by Kelly Bremer that's targeted at female baby boomers. Its sleek, refined design is inspired by women's jewelry, and the phone's exterior casing is made of makroblend plastic for durability.
The Motorola 'Nest' is meant to be a phone with enough digital features to be useful without being overbearing. There's a slideshow feature, as well as a touchscreen interface to rotate and view pictures. The phone can charge in its base or through kinesis when the phone is moved.
Smartphones for Boomers
Motorola 'Nest' is Kinetically Charged & Acts as Digital Scrapbook
Trend Themes
1. Digital Scrapbooking - The Motorola 'Nest' concept phone offers a digital scrapbooking feature, opening up opportunities for technology companies to create innovative platforms for organizing and sharing memories.
2. Boomer-focused Smartphones - The Motorola 'Nest' caters specifically to female baby boomers, creating a niche market for smartphone manufacturers to develop tailored devices for this demographic.
3. Kinetically Charged Devices - The kinesis charging feature of the Motorola 'Nest' presents an opportunity for electronics companies to explore and implement alternative methods of charging devices, decreasing reliance on traditional charging cables.
Industry Implications
1. Technology - The concept of digital scrapbooking in the Motorola 'Nest' opens up opportunities for technology companies to develop new platforms and applications catering to users' nostalgia and desire for personalization.
2. Mobile Devices - The boomer-focused smartphone market, as exemplified by the Motorola 'Nest', offers potential for mobile device manufacturers to tap into an underserved demographic and develop tailored products that meet the specific needs and preferences of this consumer segment.
3. Electronics Manufacturing - The kinesis charging technology in the Motorola 'Nest' highlights an opportunity for electronics manufacturers to invest in and develop innovative charging solutions that offer convenience and mobility for consumers.