Adding femininity to motorcycling is London-based fashion brand Burds LDN that creates stylish denim motorcycle apparel for woman that is stylish as well as functional. The designs are primarily made out of blue denim fabrics combing a seamless fusion of both style and sport performance.
Motorcycle gear is an important part of the sport, giving riders an opportunity to add a level of safety to the activity as well as channel their own personal style. The Burds LDN collection contains pieces built to last with a durable design that can be worn by women both on and off the bike. The pieces feature a denim aesthetic that is supported with suede and leather detailing as well as double stitches and heavier fabric. The line carries items such as jeans, jackets overalls and shirts.
Denim Motorcycle Apparel
Burds LDN Creates Fashionable Riding Gear for Women
Trend Themes
1. Feminine Motorcycle Gear - Opportunity for other companies to create fashionable and safe motorcycle apparel for women.
2. Denim Motorcycle Apparel - Companies could use denim fabrics and details for motorcycle apparel design.
3. Functional Fashion - The idea of functional fashion could be applied to other industries outside of motorcycle gear design.
Industry Implications
1. Fashion - Opportunity for fashion companies to design motorcycle apparel that is both stylish and safe.
2. Automotive - Companies in the automotive industry could expand their product line to include fashionable and safe motorcycle apparel for women.
3. Sports - There is potential for the sports industry to create motorcycle gear for women that combines fashion and function.