Motomedia have devised a way to help compensate for lost rent while brightening up neighbourhoods when a store closes. The streetlevelBILLBOARDS can be fitted into otherwise empty display windows while incorporating technological eye-candy. The billboards are rear-projection screens presenting animated visuals complete with sound. Videos can commence when someone walks by the window. And because the billboards are Bluetooth-enabled, additional information from the advertiser can be transmitted to a viewer's cell phone. Some units will also allow users to arrange and move blocks of information with their hands, the same way Apple iPhone users manipulate their phone's display with the tips of their fingers.
Nobody likes to see an empty storefront. If you're a passerby or a nearby shop owner, the bare dark space could signal a neighbourhood in decline. And if you own the building, it means lost rental income. Not anymore!
Since Motomedia can provide clients with a network of storefronts, advertisers can broadcast their message via a single window or create campaigns to reach entire neighbourhoods or regions. Plus, sensors that form part of the billboard package can capture demographic information and reportedly even sense whether those watching are women or men, customizing their interactive programming accordingly.
So far, Motomedia has set up campaigns in various UK locations for advertising clients that include recording artists, and has been approached by international brands including Baileys and Captain Morgan. Future locations for the billboards needn't be just vacant storefronts. Airports, train stations, sports arenas, even hospitals and health clubs could benefit from the displays' interactivity, and their ability to target up-to-the-minute content to specific groups. If you're in the media business, or would like to be, now's the time to contact Motomedia about distribution rights.
Empty Store Front Media Ads
Motomedia StreetlevelBILLBOARDS
Trend Themes
1. Interactive Storefront Advertising - Motomedia's streetlevelBILLBOARDS utilize rear-projection screens and Bluetooth technology to create interactive advertising experiences for passersby, providing disruptive innovation opportunities in the advertising industry.
2. Data-driven Targeting - The sensors integrated into the billboards capture demographic information and customize the interactive programming accordingly, presenting disruptive innovation opportunities for data analytics and targeted advertising.
3. Expanded Applications of Interactive Displays - The billboards' interactivity and ability to target specific groups make them suitable not only for vacant storefronts but also for locations such as airports, train stations, sports arenas, hospitals, and health clubs, presenting disruptive innovation opportunities in various industries.
Industry Implications
1. Advertising - Motomedia's streetlevelBILLBOARDS introduce interactive storefront advertising, creating disruptive innovation opportunities for advertisers to engage with customers in a unique way.
2. Data Analytics - The integration of sensors in the billboards enables data-driven targeting, opening up disruptive innovation opportunities for the data analytics industry to extract valuable insights and optimize advertising strategies.
3. Digital Signage and Display Technology - The expanded applications of interactive displays beyond vacant storefronts to various locations present disruptive innovation opportunities for the digital signage and display technology industry to revolutionize customer engagement and content delivery.