Los Angeles-based streetwear label ROSE IN GOOD FAITH has announced the launch of an all-new eyewear collection, which features two bold frames dubbed 'THE CLASSIC' and the 'MOTO RACERS.' Both styles boast a gender-neutral design and feature extra-thick Mazzucchelli acetate and a precision-cut lightweight poly construction.
In addition, both frames are being offered in a wide range of color options, which includes the choice between several eye-catching lens gradients. According to the company, the new eyewear offerings will be followed up by the launch of a new footwear silhouette made from recycled materials.
"This collection sparks the beginning of our new brand direction. This year, we’re elevating our brand DNA, putting a strong emphasis on materials, textures, and construction — producing highly expressive forms from everyday wearables," said David Teitelbaum. Founder of ROSE IN GOOD FAITH.
'00s-Inspired Acetate Sunglasses
ROSE IN GOOD FAITH Unveils 'THE CLASSIC' and 'MOTO RACERS' Frames
Trend Themes
1. Gender-neutral Fashion - The popularity of gender-neutral fashion continues to rise as seen in the new eyewear collection by Rose in Good Faith.
2. Sustainable Materials - Rose in Good Faith's upcoming footwear silhouette made from recycled materials shows the growing trend towards sustainability in the fashion industry.
3. Bold Frames - The bold designs of Rose in Good Faith's 'THE CLASSIC' and 'MOTO RACERS' frames tap into the continuing trend of statement eyewear.
Industry Implications
1. Eyewear - Innovative material choices and bold designs offer opportunities for eyewear companies to keep up with the growing demand for unique and eco-friendly eyewear choices.
2. Fashion - The increasing popularity of gender-neutral clothing lines and sustainable fashion can be seen in Rose in Good Faith's eyewear and footwear offerings, providing opportunities for fashion companies to focus on these areas.
3. Recycling and Upcycling - Rose in Good Faith's upcoming footwear silhouette made from recycled materials highlights the trend towards recycling and upcycling in the fashion industry, presenting innovative opportunities for companies to create new and sustainable products using recycled materials.