The Up + Down Programme is a fitness incentive that offers discounts on new sportswear as a consumer's body shape changes.
The incentive comes from athletic clothing brand RYU in an effort to acknowledge the effects that training will have on an athlete’s build – either through muscle gain or weight loss. Consumers who join RYU's Athlete Member Programme are able to make use of the Up + Down Programme and trade in their old workout clothes at one of RYU’s stores in exchange for a 50% discount on new gear. This serves as an additional motivation and encourages costumers to achieve their goals.
This initiative also serves a philanthropic purpose, as the old clothes are donated to charitable organizations so that others may benefit.
Motivational Sportswear Discounts
This Incentive Encourages People to Save Money By Getting Fit
Trend Themes
1. Body-positive Fitness - Opportunity for fitness brands to create inclusive campaigns and products that reflect the diverse body shapes and sizes of their customers.
2. Sustainability in Sportswear - Opportunity for sportswear brands to create eco-friendly products and initiatives, such as donation programs and recycling initiatives.
3. Athlete Membership Programs - Opportunity for brands to create membership programs that offer perks and incentives to their most loyal and active customers.
Industry Implications
1. Athletic Clothing - Athletic clothing brands can explore innovative initiatives that encourage fitness and motivate customers to reach their goals.
2. Fitness Centers - Fitness centers can partner with athletic clothing brands to offer discounts on sportswear, incentivizing members to achieve their fitness goals.
3. Charities - Charities can benefit from donation programs like the Up + Down Programme, providing clothing to individuals in need while promoting sustainability.