The Motiv Ring is an activity tracker that is much more lightweight and sleek than most others on the market.
Rather than coming in a bracelet form, the device instead comes in the shape of a discreet ring. It has a sleek design that was designed for both men and women and does not obstruct daily activities, nor does it draw much attention -- ensuring that its style remains sophisticated rather than bulky and overtly modern. The Motiv Ring tracks steps and distance moved, monitors heart rate, sleep duration, active heart rate, resting heart rate and calories burned. Its accompanying app tracks and establishes weekly goals and adjusts daily targets based on user's activity levels.
The Motiv Ring works to improve its wearers' quality of fitness while simultaneously ensuring that it remains almost invisible.
Non-Obstructive Activity Trackers
CES 2017 Reveals the Sleek Yet Functional Motiv Ring
Trend Themes
1. Discreet Wearable Technology - Opportunity for innovative activity trackers that are lightweight and unobtrusive, like the Motiv Ring.
2. Sophisticated Design - Potential for activity trackers with sleek and stylish designs that appeal to both men and women.
3. Comprehensive Tracking - Opportunity for activity trackers that monitor various fitness metrics like heart rate, sleep duration, and calories burned.
Industry Implications
1. Fitness Wearable Technology - Potential for disruptive innovation in the fitness wearable industry with the development of discreet and comprehensive activity trackers.
2. Fashion and Accessories - Opportunity for fashion-forward brands to incorporate sophisticated activity trackers into their product lines.
3. Health and Wellness - Potential for disruption in the health and wellness industry by offering sleek and comprehensive activity trackers for personal fitness monitoring.